Reversing the trends of negative body image, body dysmorphic disorder, yo-yo dieting, anorexia, compulsive eating, binge eating, and bulimia on women requires a major shift in the way the female body is presented in the media, but fashion is by far the worst offender.
Many young girls grow up idolizing fashion models and as many teenagers can’t wait to try designing their own fashions, but if the only references they have are near-impossible ideals, how can we expect them to learn to accept and love their own body shape and size?
The power of imagery on our psyche goes a long way, and is unfortunately largely unconscious.
The Every body is a model body campaign aims to bring body diversity to the fashion design world by tracing real body silhouettes of all shapes and sizes and offering them freely for use by design lovers and students. By inviting women of every age and physical condition to participate as models, we wish to draw the line at how much we’re willing to buy into the false illusions the fashion industry creates by constantly undermining our self-esteem.
We believe that everybody is beautiful.
We believe that every body is a model body.